How We’re Thinking Outside the Box for Earth Day

As I sat in a Sustainable Hamilton meeting on Tuesday, I got a wake-up call.

We were asked to score each of our management’s commitment to sustainability on a score of 0 to 9. I thought we’d score especially high – yes, I recognize I do happen to be the CEO – but we’ve embraced sustainability into our company culture.

We’ve printed our business cards on recycled paper two-thirds’ the size of regular business cards. We’ve printed our marketing materials on seed paper, so that they can grow wildflowers after. We have repurposed materials into furniture in our office, which has recycled paint on the walls. And much much more.

I was humbled to find out we were nowhere near the score I thought we’d be on the sustainability assessment. And it is not because we are lacking in environmental effort. Quite the contrary. It is because systemically as a world we lack the practical options to make more sustainable choices. Continue reading

“Be the Change You Wanna See”: Lyrics to our Rap Spoof

In the lead up to Earth Day, we’ve released a rap spoof on why reuse is so important. We’ve titled it “Be the Change You Wanna See.” Here are the lyrics.

We all got it
Cell phones, computers, laptops, TV’s,
Use it for a while and then we wanna see
The next version of technology
What we do with the old is a mystery

There’s so much more than the stuff we use
Businesses have surplus and it’s not refuse Continue reading

The Best Advantage of Being a Start-up

Launching a start-up is hard work – very hard work. It is not for the faint of heart. From dealing with funding issues to creating a proof of concept to getting customers, the tasks at hand are daunting. The constant sense of insecurity and consistent lack of resources only adds to the challenge.

But being a start-up has a certain freedom to it – freedom to experiment, do things differently, and set new standards. This can represent a tremendous opportunity to create valuable products and services that customers will purchase. To tap into this opportunity, it is all in the approach. Continue reading

REoutfit the Future through Sustainable Fashion

Promoting sustainability – and in particular “RE” – extends beyond opportunities for businesses. In fact, we can incorporate aspects of sustainability into almost every aspect of our lives. This allows us to make choices which are good for our pocket books, the environment and society as well.

As a champion of all things “RE”, I try to choose as much sustainable fashion as I can. Sustainable fashion applies the principles of sustainability to clothing, accessories and jewelry. This could include items which are: Continue reading

Why Lady Gaga is My Business Hero

Lady Gaga. Talented pop star provocateur. This was my impression of the icon.

Then I happened upon a television interview with Gaga. I was surprised and intrigued to find out the real story of her success. For someone with such a rapid rise to super stardom, it was easy to think that she had it easy.

Yet this was completely wrong. Lady Gaga endured a series of setbacks and roadblocks. Her ability to navigate and find creative solutions to the barriers reminded me of any successful entrepreneur. Her story shows tremendous lessons for business. Not only have I gained a newfound respect for the woman, I have also taken the following lessons from her journey for my business. Continue reading