Adopting green initiatives can help businesses save the environment, save money and appeal to a wider range of customers.
Being green in business doesn’t just mean selling green products. A green business is a green lifestyle. Environmentally friendly entrepreneurs and CEO’s can adopt their green lifestyles into business easily. By making a few simple changes in the way your business is run, you can make your company more eco-friendly while appealing to a wider range of customers. One survey found that 82% of American adults claim to be well informed about companies and brands with a strong track record for sustainability and 80% of those consumers let that knowledge guide their purchasing decisions (Harris Interactive). Here are some simple steps your business can take to become more sustainable.
Becoming more energy efficient in business can save you money and increase profit margins. When it comes to energy efficiency, you need to know your pain points and where you can improve and cut costs.
- Conduct an energy audit. Are lights being left on in the conference room or is the copy machine not shut down on days away? See where your business can cut down on energy consumption. Continue reading
Old versus now – what is the break-even point for reuse versus recycling?
Reuse versus recycling – especially in the age of increasing energy efficiency gains – is a great question. There are many factors that go into whether something should be reused or recycled, so it is never a clear cut answer.
To give some context to the issue, a study1 was done which looked at the ecological footprint (EF)of mobile phones. The study showed that the overall EF of mobile phones was less than 1% of the average earth share, while computers’ EF represented 4%. These numbers may not seem large, but given everything else in our lives which has a footprint – coupled with global biocapacity shrinking – these numbers do have a large impact indeed.
As one might suspect, the EF is different for a unit’s first year of purchase than other years of use due to manufacturing and transportation. The study showed that the ecological footprint of a mobile phone is 72-82 gm2 for the first year. For every other year of use, the EF is 17 gm2, based on factors like energy usage. Continue reading
Opportunities are great, but what do you do when you become overwhelmed?
A few weeks ago I blogged about REfficient reaching a tipping point, which has led to a number of great things. We had market awareness like never before, higher conversion rates and new found opportunities.
Yet I also talked about the dark side – things were taking a toll on me. I was feeling overwhelmed. I was having trouble sleeping at night. I was struggling to keep up.
Thankfully I have regained balance and am no longer experiencing the stress I did a month ago. Here are five things which I did to gain some perspective and get back on top.
Take some alone time
The first thing I did was to step away and take some alone time. I took two hours, had a cup of coffee (well, two), and disconnected. Continue reading
Buying and selling surplus equipment, like this projector, can lead to questions on its condition.
How do I know which condition to list my equipment for sale in? How do I know what condition the equipment we buy will be in?
We get asked these questions a lot at REfficient and rightly so. Preowned, RE, and used equipment – whatever you call it – means that conditions can be variable, which can lead to uncertainties.
We’ve been answering these questions for a long time too and are happy to announce some updates to reflect best practices. With our new platform, we are launching an updated set of conditions to help people choose the best fit for their needs. These conditions are listed below.
Yet irrespective of conditions, there are a couple of questions that can help guide you if you are buying or selling surplus equipment. Continue reading
Simple eco tips for businesses include purchasing green cleaning products, catering supplies and coffee.
At REfficient, we have integrated sustainable practices into our business model, but also in the day-to-day operations of our business. It is who we are and what we believe in.
We have therefore talked about our eco-friendly marketing tools and how we have repurposed our office using discarded materials. We have also provided tips on how to reuse packaging supplies.
Here are some more ideas to green your business that are still mindful of the bottom line.
Check EPEAT ratings
When we purchase computers for our staff, we check out the EPEAT rating on prospective computers first. EPEAT is a comprehensive rating system that rates electronics based on a number of environmental attributes. These include the reduction or elimination of environmentally –sensitive materials, energy conservation and end-of-life considerations. Continue reading