Three Reasons Why It is Good to Reuse

REfficient REvolution Viva La Earth

The first REvolution Project poster on the amount of waste that could be reused or recycled.

Reduce reuse recycle.

We have all heard that phrase many times over – especially recently. But how often do we really stop and  consider why it is all so important?

As part of The REvolution Project, we are launching posters to draw awareness to just that. These posters will feature important statistics on the 3R’s. These statistics may also be startling, but so is the issue at hand.

So why is it important to reuse? We know implicitly that reuse is important, but we don’t necessarily think about exactly why.

Here are three reasons why it is good to reuse.

1.       There is opportunity in your “waste.”

We know the expression – one person’s trash is another person’s treasure. This reality also produces an opportunity to save money and to generate money, not to mention do something good for the environment. Continue reading

Oh Baby: 26 Seconds of Shock Value to Raise Awareness

26 seconds.

That is the duration of our latest REvolution Project video on resource consumption. And while our intention is some shock factor, we thought the issue was worth 26 seconds of people’s time. That’s all we ask – less than half a minute of your life to get some perspective and hopefully wake up.

After all, the average North American adult presently is consuming 25 tonnes of resources per person per year.1 

Why does resource consumption matter?

Some people might say – why does this matter? The grocery store shelves are always lined. There is always gas at the pump. There is always clean water coming from the faucet. Continue reading

Six Intangibles that Make a Great Pitch

“Content is king.” This phrase is ever more pervasive for things like Search Engine Optimization, and rightly so. Yet when doing an elevator pitch or an investor presentation, content is really only one part of the equation. Too many people overlook the “how” – how you deliver the content – even though it is actually “how” that can get you noticed and get the follow-on meeting.

Ignoring the “how” is like building great technology, but not having an effective go-to-market strategy to get the technology in the hands of customers.  Continue reading

Opportunities are Like Icebergs: Most are Just Below the Surface

Opportunities are like icebergs – over $30k saved by searching below the surface

Sometimes opportunities are right in front of us, staring us in the face. But often they are disguised or slightly hidden, and we just have to look a little harder. Yet when we find them, and remove them from our blind spot, these opportunities are hidden gems. Totally worth the effort.

It occurred to us at REfficient that much of what could be available for sale was not necessarily being sold. It was going directly to recycling – or worse, landfill – or continuing to sit in warehouses collecting dust. Companies did not know if there was any resale potential or who might want it. They also did not have a process that would effectively Continue reading